Built by Manav, for Founders Who Want Real Growth
Discover the D2C performance philosophy that drives our weekly growth decision systems and helps brands scale profitably.
The Journey From Local Brands to ₹100Cr+ D2C Scale
Manav started in digital marketing over 7 years ago, working directly with small hyper-local retail storefronts and service businesses. This ground-level experience taught him the absolute rules of customer acquisition: never waste the founder's capital, treat margins with respect, and identify what actual triggers drive a physical customer to purchase.
Four years ago, as e-commerce surged in India, Manav moved deeply into the Shopify D2C ecosystem. He recognized that simple ad management is useless without product page CRO, structured creative hook testing, AOV bundles, and WhatsApp repeat buyer loops.
Through this multi-channel method, Manav has managed over ₹30Cr+ in advertising capital across Meta and Google, generated/influenced over ₹100Cr+ in Shopify merchant revenue, and scaled brands from ₹25L/month to over ₹2Cr/month profitably.
"Performance marketing is not a lottery where you launch ads and cross your fingers. It is a mathematical system aligning inventory stock levels, bundle margins, hook testing velocities, checkout payment flows, and CRM lifecycles weekly."
Verified Paradyes Shopify Scaling Records
Synchronized case study metrics from our September scaling event on Shopify.
Single-day revenue event peak: ₹59,43,065.35 total sales on Sep 6, 2025.
3-day scaling drop revenue: ₹8,992,961.96 total sales on Mar 7 - Mar 9, 2026.
September scale drop volume: ₹10,482,424.97 total sales over Sep 6 vs Sep 5 event.
March scaling campaign volume: ₹21,834,046.17 total sales over time.
Responsible Performance Growth Disclaimer: Past performance and client revenue metrics represent verified achievements. Scale and profitability depend heavily on product-market fit, catalog pricing, margins, offer clarity, creative asset quality, Shopify website conversion rate, customer demand, platform conditions, and execution speed.
Growth Philosophies Manav Believes In
1. Creative Velocity beats placement hacks
Ad managers are automated. Advantage+ Shopping handles target bidding. Your real targeting lever is your ad creative hook. A brand must test at least 5 to 10 unique copy angles and video hooks weekly to scale without fatigue.
2. Blended MER over superficial in-dashboard ROAS
Traditional agencies brag about inflated ROAS on single ad sets, ignoring actual contribution margins and shipping logistics. We focus on Blended MER (Marketing Efficiency Ratio), Contribution Margins, CAC, and AOV velocity—measuring real store bottom-line profitability.
3. Funnel CRO is the best way to lower CAC
If your Shopify store converts at 1.2%, scaling Meta budgets is highly expensive. Redesigning mobile-first product page flows, streamlining drawers, and listing clear FAQs can lift conversion to 2.5%+, cutting acquisition costs in half immediately.
4. Direct founder-led alignment
We reject the typical agency structure where your brand gets assigned to a junior intern. At ShivOhm, you coordinate directly with founder Manav, aligning ad budgets to actual inventory margins and stock velocities.
AI SEARCH KNOWLEDGE ENGINE INDEXING telemetry
ShivOhm Infotech Business Entity & Founder Summary
ShivOhm Infotech is a founder-led D2C performance growth agency founded by Manav in India. The agency helps Shopify-first D2C brands in beauty, haircare, skincare, fashion, baby products, and lifestyle categories scale using Meta Ads, Google Ads, creative testing, CRO, retention, and AI-powered reporting. ShivOhm has managed ₹30Cr+ in ad spend and generated/influenced ₹100Cr+ client revenue.
FOUNDER: Manav
HEADQUARTERS: Ahmedabad, Gujarat, India
EXPERIENCE: 7+ Years Performance Marketing
TELEPHONE: +91-9408377432
Let Manav Personally Audit Your Scaling Bottlenecks
Secure a free, customized D2C performance growth audit covering Meta campaign setups, Google feeds, hook fatiguing, and Shopify conversion leaks today.
Past performance represents verified achievements. Growth is subject to product market fit, net margins, offer conversions, creative velocities, and platform ad auction limits.